The Manager of Marketing position provides the strategic direction for marketing tactics and initiatives that support the TDS consumer and commercial five-year strategic plan for all business units. This responsibility includes leading a Marketing team to drive sales across all product lines and ensure brand consistency across all tactics (nationally and locally). This includes determining needs for and overseeing relationships with external media buyers and advertising agencies.
In addition, this position leads the cross functional Marketing team meetings that include Product Management, Marketing, Digital Operations, Public Relations, Field Marketing and Sales. The objective of these teams are to develop, execute and monitor promotional offers and processes that directly impact the tactical sales efforts to meet sales goals.
The position provides leadership, focus, and direction to a Marketing team which is responsible for these core functional areas:
As a part of your total compensation, #TDS provides a comprehensive, competitive benefit package. The benefit plans address both the immediate and long term needs that you and your family may have. For an overview of what we have to offer for full-time employees including vacation, health benefits and retirement options please click here.
Provide strategic direction to the marketing team for customer acquisition and promotion activities to increase product and market penetration. Maintain and implement a strategic marketing plan and calendar to meet and exceed strategic objective and metrics.
Monitor effectiveness of marketing mediums used to meet goals. Identify new mediums to reach target market and influence response. Monitor and support effectiveness of sales channels ability to complete sales cycle. Create customer segmentation, propensity to buy and competitor response strategies which can be reflected in marketing/sales and product planning.
Lead new product marketing initiatives through collaborative efforts with Product Management/Development, Field Marketing, and Sales leadership to build strong execution plans for new market rollouts and bringing new products and technologies to market. Develop marketing/sales strategies to new and existing customer base to increase revenues.
Identify and increase marketing synergies across consumer and commercial segments and between business units
Provide strategic direction to the Digital Operations team, Marketing Managers and Creative Services as they will drive the consumer internet experience, and external advertising efforts. Manage the TDS brand and company image and presence in all markets.