• Manager - Field Cable Marketing

    Job Locations US-UT-St George
    ID
    2018-13334
    Company
    TDS Cable Operations
  • Overview

    The Manager-Field Cable Marketing is responsible for administering and supporting the initiatives developed by Consumer Marketing to achieve its sales and revenue targets. The manager will support consumer initiatives through local marketing activities and community development efforts within assigned markets. The manager identifies potential community involvement activities that develop and maintain TDS’s brand while also generating sales opportunities for consumer products. Part of the manager role is the responsibility for developing local community partnerships with Multiple Dwelling Unit (MDU) properties, developers/realtors, and other association-based entities to enable further product penetration in this important segment. The position is responsible for identifying public relations opportunities and competitive threats in the communities supported. The manager will act as a local resource for other centralized teams within TDS as needed. In addition, the manager will provide support for Commercial Marketing team efforts.

     

    Benefits:

    As a part of your total compensation, #TDS provides a comprehensive, competitive benefit package. The benefit plans address both the immediate and long term needs that you and your family may have. For an overview of what we have to offer for full-time employees including vacation, health benefits and retirement options please click here.

    Responsibilities

    Local Market Support:

    • Work directly with Consumer team and local company personnel to provide direct conduit to community-related activities. Serves as local market advocate on issues related to products, services, and operational performance.
    • Provide local support for marketing strategies including customer demonstration events, open houses, customer appreciation and other public events.
    • Develop partnerships with MDU owners and/or property managers to gain referral agreements and marketing opportunities; develop business relationships with Home Owner’s Associations and real estate agents or developers for marketing agreements and/or specialized marketing programs.
    • Develop contacts/relationships with local Chambers of Commerce, town administrators and other community business groups and leaders.
    • Administer the local, tactical, and targeted sales initiatives developed by Commercial Marketing (sales blitzes, group demonstrations, campaign support, referral generation, targeted prospecting, and local activities).
    • Support Commercial sales efforts and assist with sales calls when requested (needs analysis meetings, proposal presentations, demonstrations).
    • Administer local marketing trials or tactics developed by Consumer and Commercial marketing teams
    • Provide assistance to functional managers and supervisors as requested.

    Product Support and Competitive Information:

    • Monitor and identify competitive threats and opportunities.
    • Collect competitive data and funnel to consumer and commercial product management/development support teams.
    • Provide competitor offering/pricing and supply comparisons to TDS products and services.
    • Act as a conduit for the Consumer and Commercial sales team to product management/development with input on potential product and service modification and developments feedback.
    • Assist with Aid to Construction (ATC) and Land Development Agreements (LDA) as requested.

    Qualifications

    Required Qualifications:

    • Bachelor’s degree (or higher) OR 4+ years professional work experience
    • 4+ years marketing, sales or customer operations experience

    Other Qualifications:

    • Need to be proficient with sales CRM tools and database management
    • Must have excellent presentation skills
    • Experience in conducting group product demonstrations
    • Due to serving multiple geographically dispersed markets, must be willing to travel 40%-50% of the time.
    • Must possess and maintain a valid driver’s license.
    • Background and/or working knowledge in customer service, marketing, management and/or sales
    • Excellent oral and written communication skills
    • Excellent interpersonal skills

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed