• Associate Manager - Field Marketing

    Job Locations US-WI-Madison
    TDS Telecom
  • Overview

    TDS Telecom is looking for a dynamic Associate Manager - Field Marketing to support the Madison, WI market and surrounding areas!


    The Associate Manager-Field Marketing (AM) is responsible for administering and supporting the initiatives developed by Consumer Marketing to achieve its sales and revenue targets within strategic markets. The AM will support consumer initiatives through the support of local marketing activities and community development efforts within assigned markets. The AM identifies potential community involvement activities that develop and maintain the TDS brands while also generating sales opportunities for consumer products. Part of the AM role is the responsibility for developing local community partnerships with Multiple Dwelling Unit (MDU) properties, developers/realtors, and other association-based entities to enable further product penetration of video and broadband services to customers in this important segment. The position is responsible for identifying public relations opportunities and competitive threats in the communities supported. The AM will act as a local resource for other centralized teams within TDS as needed. In addition, the AM will provide support in these key markets for Commercial Marketing team efforts.



    As a part of your total compensation, #TDS provides a comprehensive, competitive benefit package. The benefit plans address both the immediate and long term needs that you and your family may have. For an overview of what we have to offer for full-time employees including vacation, health benefits and retirement options please click here.


    Local Market Support:

    • Work directly with Consumer Marketing and local company personnel to provide direct conduit to community-related activities and provide feedback and perceptions related to products and services. 
    • Provide local support for marketing strategies including customer demonstration events, open houses, customer appreciation, and other public events to generate sales.
    • Develop partnerships with MDU owners and/or property managers to gain referral agreements and marketing opportunities; develop business relationships with Home Owners Associations and real estate agents or developers for marketing agreements and/or specialized marketing programs.
    • Develop contacts/relationships with local Chambers of Commerce, town administrators and other community business groups and leaders
    • Administer the local, tactical, and targeted sales initiatives developed by Commercial Marketing (sales blitzes, group demonstrations, campaign support, referral generation, targeted prospecting, and local activities).
    • Support Commercial Sales efforts and assist with sales calls when requested (needs analysis meetings, proposal presentations, demonstrations).
    • Administer local marketing trials or tactics developed by Consumer and Commercial Marketing teams.

    Product Support and Competitive Information:

    • Monitor and identify competitive threats and opportunities.
    • Collect competitive data and funnel to consumer and commercial product management/development support teams.
    • Provide competitor offering/pricing and supply comparisons to products and services.
    • Act as a conduit for the Consumer and Commercial Sales Teams to Product Management/Development with input on potential product and service modification and developments feedback.
    • Assist with Aid to Construction (ATC) and Land Development Agreements (LDA) as requested.


    Required Qualifications:

    • Bachelor’s degree OR 4+ years professional work experience.
    • 4+ years marketing, sales or customer operations experience.
    • Must have and maintain a valid driver’s license.

    Other Qualifications:

    • Proficient with sales CRM tools and database management.
    • Excellent presentation skills.
    • Experience in conducting group product demonstrations.
    • Due to serving multiple geographically dispersed markets, must be willing to travel 40%-50% of the time.
    • Background and/or working knowledge in customer service, marketing, management and/or sales.
    • Excellent oral and written communication skills.
    • Excellent interpersonal skills.


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