TDS Telecommunications Corp. (TDS®), a wholly owned subsidiary of Telephone and Data Systems, Inc., is the seventh largest local exchange telephone company in the U.S and a growing force in the cable industry. TDS provides 1.2 million connections to high-speed Internet, phone, and TV entertainment services in more than 150 rural, suburban, and metropolitan communities.
The Video Product Manager (PM) is responsible for the adoption, growth and financial performance of the Wireline and Cable Video product lines. The successful PM is aware of the current and future customer needs, technologies (e.g. Over-the-Top (OTT), Cloud-based, or Alternative Video solutions) Content and Customer Premises Equipment vendors, Linear and OTT competitors and varying market conditions across Cable and Wireline footprint (e.g. cable franchise requirements) that affect the Video product line strategy. The PM defines the Video product/service value and is able to clearly and convincingly convey that value. The PM collaborates with the marketing team to deliver the product/service value statements to the public and with the sales team to deliver that message to prospects and customers.
The Product Manager is the assigned subject matter expert for the Video product lines and provides the commercial and consumer sales team with timely answers to complex product functionality and/or pricing requests via email, phone or trouble ticket based support system. The position assists in the development of responses to large and/or complex RFP’s/RFI’s and maintains a thorough understanding of use cases for the Video product lines in complex customer scenarios. The PM translates these scenarios into real world examples for members of the sales teams in face-to-face, conference calls and webinar type environments.
This role will provide statistical and financial analysis for Video products and services, including, but not limited to trend analysis, ARPU (Average Revenue per Unit) analysis, Video Content COGS, and forecasting of Video subscriber growth and Customer Premises Equipment needs across Cable Operations and Wireline markets. The position manages overall profitability for assigned products and services and is responsible for ongoing development and management of the strategic Video product roadmap. The PM creates, manages and reports on monthly and quarterly tactical product promotions to increase product penetrations, boost ARPU and decrease churn. The position also creates yearly revenue budgets on assigned product line.
The Video Product Manager takes the lead on policy & procedure development with regards to go to market activities and ongoing product enhancements. The PM also implements tactical product enhancements using a defined “gated” product development process, including the following tasks:
As a part of your total compensation, TDS provides a comprehensive, competitive benefit package. The benefit plans address both the immediate and long term needs that you and your family may have. For an overview of what we have to offer for full-time employees including vacation, health benefits and retirement options please click here.