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TDS Telecom

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TDS Telecommunications Corp. (TDS®), a wholly owned subsidiary of Telephone and Data Systems, Inc., is the seventh largest local exchange telephone company in the U.S and a growing force in the cable industry. TDS provides 1.2 million connections to high-speed Internet, phone, and TV entertainment services in more than 150 rural, suburban, and metropolitan communities.


The Video Product Manager (PM) is responsible for the adoption, growth and financial performance of the Wireline and Cable Video product lines.  The successful PM is aware of the current and future customer needs, technologies (e.g. Over-the-Top (OTT), Cloud-based, or Alternative Video solutions) Content and Customer Premises Equipment vendors, Linear and OTT competitors and varying market conditions across Cable and Wireline footprint (e.g. cable franchise requirements) that affect the Video product line strategy.  The PM defines the Video product/service value and is able to clearly and convincingly convey that value.  The PM collaborates with the marketing team to deliver the product/service value statements to the public and with the sales team to deliver that message to prospects and customers.


The Product Manager is the assigned subject matter expert for the Video product lines and provides the commercial and consumer sales team with timely answers to complex product functionality and/or pricing requests via email, phone or trouble ticket based support system.  The position assists in the development of responses to large and/or complex RFP’s/RFI’s and maintains a thorough understanding of use cases for the Video product lines in complex customer scenarios. The PM translates these scenarios into real world examples for members of the sales teams in face-to-face, conference calls and webinar type environments.


This role will provide statistical and financial analysis for Video products and services, including, but not limited to trend analysis, ARPU (Average Revenue per Unit) analysis, Video Content COGS, and forecasting of Video subscriber growth and Customer Premises Equipment needs across Cable Operations and Wireline markets.  The position manages overall profitability for assigned products and services and is responsible for ongoing development and management of the strategic Video product roadmap.  The PM creates, manages and reports on monthly and quarterly tactical product promotions to increase product penetrations, boost ARPU and decrease churn.  The position also creates yearly revenue budgets on assigned product line.


The Video Product Manager takes the lead on policy & procedure development with regards to go to market activities and ongoing product enhancements.  The PM also implements tactical product enhancements using a defined “gated” product development process, including the following tasks:

  • Create service descriptions and reviewing with corresponding technical teams.
  • Provide presentations to the TDS Executive leadership team.
  • Lead the Process Advisory Committee (PAC) team meetings to make sure product enhancements are rolled out per specifications.
  • Work with the Commercial and Consumer Marketing team on the creation of go-to-market launch programs.
  • The position will also assist in the creation of technical documents for internal Sales staff and external customers (e.g., user guides, videos, webinars, policy documents).


  • Subject matter expert for Video product/service line(s). Respond to product inquiries from multiple TDS departments related to:  product specifications, process, procedure, competitors, pricing and roadmap
  • Act as a Video product line expert to coordinate and participate in interdepartmental work groups with respect to:
    • Developing long-range competitive strategy
    • Setting long term policy direction
    • Preparing business plans and businesses cases as necessary
    • Product life cycle management
    • Developing pricing strategies
    • Ensuring delivery of quality products and services
    • Resolving complex billing, process or technical issues
    • Implementing process improvements for expense and COGS reduction
    • Dealing with ongoing operational issues related to technology, software or system changes
  • Work closely with all other business units in support of product goals and initiatives, including some or all of the following:
    •  GRA on regulated issues as it relates to assigned products and services
    • Network Services, Network Operations and Field Services on issues related to technical support, installations and troubles
    • Information Services on strategic billing and system related issues
    • Central Marketing on the creation and ongoing updates for product line collateral, user guides, training guides, webinars and videos.
  • Prepare annual product plan, annual revenue budgets and 5 year forecasts for assigned product/service line(s).  Work with Finance to develop models for revenue/COGS budgeting process as well as business cases to evaluate product line additions and operational viability of existing products and market segments. 
  • Manage and analyze market and competitive information for the assigned product/service line(s) and communicate that knowledge to the Director of Product Management, Marketing, Product Development and Sales teams. 
  • Manages COGS to achieve the lowest cost model that meets our product requirements.  This includes measuring and monitoring product performance and insures that the product is performing in accordance with the product plan
  • Develop forecasting and reporting tools to capture data and to use it to analyze product line trending and provide updates to leadership.
  • Participate in various external forums to stay abreast of industry and peer developments 
  • Manage and interface with external vendors in the following areas: vendor selection, contract negotiation and management, ongoing troubleshooting, and regular vendor relationship management and interaction.  Responsible for managing quality and service levels of selected vendors.  Responsible for business case analysis for making purchase recommendations for new offerings from the vendor


Required Qualifications

  • Bachelor’s degree or higher -OR- 4+ years professional work experience
  • 3+ years’ experience in sales, product management, finance or business management
  • 2+ years’ experience in Video product-related discipline, with focus on large-scale Video product deployment, forecasting, and analysis.

Other Qualifications

  • Professional curiosity with regard to understanding customer needs, Video technology, vendor options, competitive offerings and internal capabilities.  Driven to solve problems and earn business.
  • Results driven, pursuing everything with energy, drive and a strong need to finish, especially in the face of resistance or setbacks.
  • Must be well versed in many areas - a specialist and a generalist.  He/she deals with a broad range of people and issues.  Consequently, the most appropriate background is one that is well rounded and diverse and would include a Video industry foundation, sales and marketing experience, regulatory knowledge (pertaining to cable franchising across multiple states and systems) and exposure to operations.  He/she must be able to both motivate fellow employees and interact effectively with corporate staff, sales personnel.
  • Excellent organizational skills, follow-through and attention to detail.  Can marshal resources (people, funding, material, support) to get things done!  Can orchestrate multiple activities at once to accomplish a goal.
  • Specialized training in marketing, product management/development and/or sales skills.  Strong computer skills (Excellence in Microsoft Access, Excel, Word and PowerPoint).  Excellent oral and written communications skills, including presentation skills to Executive management.
  • Excellent collaboration skills.  Maintains two-way dialog with others on work and results.  Brings out the very best in people.  Is a clear communicator.  Follows up with feedback on results.
  • Excellent teamwork skills and ability to work with employees and outside vendors at all levels.
  • Must be versatile and adaptable to many different types of people and situations and must be able to work with a staff of diverse backgrounds, ages and levels within and outside the organization.
  • Clear focus in prioritizing work for maximum efficiency.  Knows the competition.  Is aware of how strategies and tactics work in the marketplace.
  • Adheres to the TDS Code of Ethics at all times.  Rewards the right conduct and values and disapproves of others.  Leads by his/her example



As a part of your total compensation, TDS provides a comprehensive, competitive benefit package. The benefit plans address both the immediate and long term needs that you and your family may have. For an overview of what we have to offer for full-time employees including vacation, health benefits and retirement options please click here