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MARKETING MANAGER

MARKETING MANAGER

ID 
2017-11680
Job Locations 
US-WI-Madison
US-OR-Bend
Company 
TDS Telecom

More information about this job

Overview

TDS Telecommunication is seeking a Go to Market Manager to develop best practice strategies to achieve an overall competitive advantage in the market.

 

The Manager - Go to Market will lead a team of marketing professionals focused on channel readiness, ensuring that TDS sales channels are equipped to sell all applicable products and services.  This includes working with both product development and training teams to develop training materials for preparedness of critical product launches prior to actual launch. 

 

This position holds responsibility for creating sales collateral and content needed by our sales channel.  This includes but is not limited to, brochures, presentations, promotional materials, reference tools and support related content.  This role performs regular audits of sales collateral and updates accordingly to ensure brand compliance.  This is accomplished through the utilization and direction of creative team resources. 

 

The Manager - Go to Market is also responsible for crafting unique and highly engaging promotions for inbound and outbound tele-marketing channels is critical to the success of commercial sales.  This position partners with sales management to create incentives and programs that tie directly to increased sales and revenue and in the development of post mortem reporting related to effectiveness subsequent to promotions.

 

TDS Telecommunications Corp., headquartered in Madison, Wis., operates OneNeck IT Solutions LLC, TDS Baja Broadband LLC, and BendBroadband. Combined, the company employs more than 3,400 people.

 

Telephone and Data Systems, Inc., a Fortune 1000 company, provides wireless; broadband, video and voice; and hosted and managed services to approximately 6.1 million customers nationwide through its businesses U.S. Cellular, TDS Telecommunications, OneNeck® IT Solutions, and BendBroadband. Founded in 1969 and headquartered in Chicago, Telephone and Data Systems employs 10,400 people. Visit tdsinc.com.

Responsibilities

  • Ensure sales channels are prepared for new product launches and new enhancements and that our sales channels are equipped to sell all applicable products and services. This includes working with both product development and training teams to develop training materials for preparedness of critical product launches prior to actual launch. Provides product, promotion and process support to sales and distribution channels, including training and process improvement.
  • Develop and maintain a robust collateral store and tool set for channels to use in their day-to-day sales roles. Holds responsibility for creating sales collateral and content needed by our sales channel. This includes but is not limited to, brochures, presentations, promotional materials, reference tools and white papers. Regular audit and innovative update to existing sales materials and collateral to ensure all pieces are current and applicable is a pertinent component to this role. This is accomplished through the utilization and direction of creative team resources.
  • Develop, implement, provide oversight and report on unique and engaging sales campaigns. Once promotions have concluded, the manager works with the independent channel to develop a post mortem to report on the promotion’s effectiveness while also ensuring that best practices are learned and utilized for subsequent promotions.
  • Will regularly canvass sales channels for feedback on marketing promotions, product competitiveness and pricing issues. Delivers feedback to the appropriate area within TDS and is diligent in following through on resolution, and communicating that resolution.
  • This role is required to maintain a thorough understanding of all TDS markets along with product availability and competitive threats. They will drive the management of identifying product benefit and sales channel development. This role will work with all functional areas such as commercial marketing, sales and product management to ensure effective sales and service delivery of our product lines, access market opportunities, and coach to sales concepts
  • RFP management, channel marketing, etc.  Assists sales with the creation and management of the RFP process, including the development of a content repository to quicken the pace of RFP development.

  • Provides oversight, leadership, mentoring and coaching to inter and intra-team members where applicable.

  • Actively involved in trouble-shooting systems-related problems impacting sales and internal systems.

  • Presentations to senior leadership regarding revenue generation initiatives, financial review and return on investments of applicable marketing programs.

Qualifications

Required Qualifications:

  • Bachelor degree (or higher) -OR- 4+ years professional work experience.
  • 5+ years’ experience in Marketing.
  • 3+ years’ competitive marketing experience in advertising, pricing, promotions, and vendor relations.

Other Qualifications:

  • MBA preferred.
  • Ability to work within tight deadlines.
  • Ability to demonstrate comfort with ambiguity.
  • Well-developed conceptual thinking skills including good intuition and the ability to make educated decisions based on customer needs.
  • Ability to analyze sales and marketing initiatives for success, profitability, retention, and customer satisfaction.
  • Person in this role must be technically sophisticated, analytical but also highly creative in their marketing strategy.
  • Experience in developing compensation, promotion, and sales coaching programs.
  • Experience in project management, product management and process administration.
  • Working knowledge of marketing automation tools and CRM integration.
  • Demonstrated experience collaborating across marketing, sales and technology teams.
  • Outstanding written and verbal communication skills.
  • Extensive customer interaction skills and experience.
  • Strong Excel and Office Suite skills.
  • Must have a genuine desire for customer satisfaction.
  • Strong presentation skills and keen attention to detail skills.
  • Past sales or sales management experience a plus.
  • Ability to travel 10% of overall time.

Benefits:

As a part of your total compensation, TDS provides a comprehensive, competitive benefit package. The benefit plans address both the immediate and long term needs that you and your family may have. For an overview of what we have to offer for full-time employees including vacation, health benefits and retirement options please click here.